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Ready To Take a Risk?

Posted by on Nov 21st 2017

Open your Facebook page these days, and odds are someone you went to high school with, or a former co-worker from three jobs ago,is sharing a generic inspirational message on their feed (usually backed by a rainbow, or starry night, or some other peaceful image). It's usually accompanied by them writing "This!", or maybe a heart emoji, or both if they're really feeling wild.

And what do many of those messages have in common? They're usually about risk taking. Maybe it's Jimmy Carter saying, "Go out on a limb. That’s where the fruit is", or Eleanor Roosevelt's famous, "Do one thing every day that scares you."

So you see it, you scoff a little to yourself, and wonder exactly what kind of risks that person has actually taken recently.

But then it hits you- when's the last time you took a risk in your own life?

While you're sipping one of our brews this morning, are you delaying leaving the house to head out to the job you've grown tired of? Or to school to pursue a major you're having second thoughts about?You've always wanted to try skydiving, but have you booked your ticket yet?

Take a moment and ask yourself a question: when was the last time you took a leap of faith? If it hasn't been recently, what would it take for you to climb out onto that limb?

A decade ago my family and I didn't have to ask ourselves those questions, because they hit us square in the face. When the economy bottomed out and the construction industry went with it, all of a sudden we had to make some difficult choices. We could have tried to keep going and take whatever jobs we could find to keep getting by, or we could risk everything to strike out on our own and pursue our dreams.

There are so many people, in piques of frustration, who say they're going to chuck it all and move to Hawaii. Ninety-nine percent of the time, it's just talk.

We fall into that other one percent.

We wanted to be in control of our own destiny, so we packed up the family and moved to the big island of Hawaii, where we planted our first 100 coffee trees, worked as hard as we possibly could,and hoped for the best.

Of course, it took more than just hoping. It took dedication and faith. Faith that we were doing the right thing. Faith that early setbacks wouldn't stop us. Faith that people would find our coffee, and love it as much as we do.

It took time, but it happened.

One hundred coffee trees has now become 16,000 trees, and the world began discovering our Specialty Dark Roast.

As the business grew and we were shipping out more orders, our big risk was being rewarded. Of course, that led us to another set of questions: keep Habits going with what was making it successful, or branch out to new flavors?

At this point, we were no strangers to risk, so we took the plunge. Out of that came our Specialty Medium Roast and our Specialty Blonde Roast, two flavors we're incredibly proud of, and that we know you'll enjoy, if you haven't already.

Nothing we've accomplished so far has come without risk. Just getting our coffee into your hands took an enormous, life-changing risk for us.

Maybe now it's your turn. Maybe now is the time for you to make the change in your life you've been putting off. That cup of Habits Coffee you're having? It wouldn't have been possible without the risks we took. What can you do today that will make you look back in a few years and be glad you took the risk?